BNC, Beck Nab Television Academy, Foundation as PR Clients
With two-agency strategy, public relations and marketing firm BNC overseeing Academy initiatives - including the 2010 Primetime Emmys, and Beck Media & Marketing will rep the Foundation.
North Hollywood, CA - After an extensive search, the Academy of Television Arts & Sciences and the Television Academy Foundation have hired two public relations firms as their respective agencies of record for 2010, it was announced today by John Shaffner, Chairman and CEO of the Television Academy, Jerry Petry, Chairman of the Television Academy Foundation and Alan Perris, Television Academy COO.
The Academy has named BNC Public Relations and Marketing to oversee media relations for all of its many programs and activities, including the 2010 Primetime Emmy® Awards, the Creative Arts Emmy Awards, Los Angeles Area Emmy Awards, Television Hall of Fame Ceremonies, Television Academy Honors, membership events, emmy Magazine, as well as day-to-day corporate communications.
The Television Academy Foundation, the 501(c)(3) arm of the Academy, has selected Beck Media & Marketing to handle strategic communications for the Foundation and its programs. These include the Archive of American Television and its recently launched web-destination, EmmyTVLegends.org, the College Television Awards, and the well-regarded Foundation summer internship program, Fred Rogers Memorial Scholarship, the Virtual Academy and annual Golf Tournament and Charity Auction events.
“This two-agency strategy just made sense,” commented Perris in making the announcement. “The past few years have seen a tremendous simultaneous expansion of programs and activities for the Television Academy and its Foundation, as well as the need to properly address and service new media platforms. To create additional awareness of the Academy’s programs to honor excellence, as well as its membership activities and benefits, and to increase the profile of the Foundation’s educational and preservation efforts, we knew that both entities would benefit from a division of labor, talent and expertise.”
"There was tremendous interest in representing our account," said John Shaffner, Chairman and CEO of the Television Academy. "We believe BNC's breadth of experience in the areas of talent, events management, television and new media, along with their knowledge of consumer lifestyle branding, is the perfect public relations fit and will serve us well as we move into a new decade."
“The range of Foundation programs has grown markedly in recent years to include ambitious web initiatives, vibrant educational programs, and extensive fund-raising activities,” said Jerry Petry, Chairman of the Board of the Academy of Television Arts & Sciences Foundation. “Beck Media’s extensive experience in television, coupled with its demonstrated success in the emerging digital, social and alternative media space make the agency an ideal choice for the Foundation’s future PR needs.”
Earlier in 2009, Beck Media & Marketing handled traditional and digital publicity for the launch of EmmyTVLegends.org and the Foundation’s Primetime Emmy®-season online auction fundraiser.
The Lippin Group will continue to handle public relations for the Television Academy and its Foundation during this transition period, through the end of 2009.