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March 23, 2018

Brand Social Media Guidelines for Emmy Season

We encourage sponsors and brands to share their Emmys excitement. Here are some guidelines for planning your social rollout.


  • Retweet or share anything we post from our official accounts:
    • We are @TelevisionAcad on Twitter/Instagram/Tumblr/Facebook
    • our Facebook Page is called "Emmys / Television Academy,"
    • our YouTube channel is /TelevisionAcad.
    • NOT @TheEmmys or @Emmys
  • Reference our accounts (mentioned above) in your Emmys coverage.
  • Link to any of our articles, videos, photos, galleries.
  • Space permitting, use #Emmys on Primetime Emmys-related posts and #EmmysArts on Creative Arts Emmys-related posts.
  • Tag/mention the applicable handle (listed above) when posting something Emmys-related, so we can re-share it to our social accounts. If you didn't tag us in the post, please email links to so we'll know to re-share.
  • When granted access to space(s) on-site: know, respect, and honor the purpose of that particular location within the holistic plan of the day's events. If you are unaware, please ask; we're happy to help.


  • Do not tag @TheEmmys or @Emmys (that is not us)
  • Do not mash up your brand with the Emmys in one hashtag
  • i.e. #EmmysYOURBRAND is not acceptable.
  • However, using #Emmys separately from #YourBrand is great.
  • Do not create an implied endorsement (ie Emmys love YourBrand!)
  • Do not show favoritism toward one nominee. An impartial, objective POV is required.
  • When creating images using our marks, they must be approved by the Television Academy Media & Brand Management team before distribution. Email them to for approval and allow at least 3 business days for review.
  • When on-site as a representative of your brand, do not conduct interviews or otherwise interact with event guests if not pre-approved to do so. This ensures a smooth and comfortable day for all involved.
  • Do not stream live for longer than 3 minutes for every 10 minutes unless other terms have been pre-arranged and approved by the Marketing team.


Click here to download a printable version of these guidelines.

updated 3.22.18

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