ACADEMY OF TELEVISION ARTS & SCIENCES TO OFFER LIVE STREAMING OF 61st PRIMETIME EMMY® AWARD NOMINATIONS THURSDAY, JULY 16 ON NEW EMMYS.COM

North Hollywood, CA, July 13, 2009 –The Academy of Television Arts & Sciences has launched its first consumer-facing website, Emmys.com, and will stream the 61st Primetime Emmy® nominations live on the site at 5:40 a.m. Pacific Time, Thursday, July 16. The first component in a cross platform strategy to link television viewers with the people who make television, Emmys.com will offer a range of features including editorial, video and other content previously unavailable to the general public, as well as networking capabilities.

"From now until our Sept. 20 Primetime Emmys telecast, Emmys.com will be the premier  destination for everything Emmys,” said John Shaffner, Television Academy Chairman and CEO, “Fans will find behind-the-scenes and breaking information, show updates, unique video footage and clips from past telecasts and more.  And after the Emmys, the site will continue to evolve, becoming a valuable destination for anyone who loves television.”

From July 16 - Sept. 20, Emmys.com will be "all Emmys, all the time."  Exclusive photos from all Primetime Emmy events will be posted, including red carpet fashion galleries, interviews with nominees, past winners and key production personnel, backstage and press tent activities, as well as an insider’s view of the Academy’s glamorous Governors Ball and other celebrations. 

The site also integrates social media, including feeds from Twitter (follow @primetimeemmys) and Facebook (“Primetime Emmys”) and other fan feeds.  Beginning September, links to the Television Academy Foundation’s vast interview collection at emmytvlegends.com, will be available, serving up first-hand, provocative stories about Emmy winners and the legends of the industry.

The password-free Emmys.com is a collaboration of web development company Metal Toad Media, design agency Playground Group, the content team at Emmy Magazine, Television Academy members, staff and industry professionals.  This team is also revamping the Academy’s member and press site, emmys.tv, and www.emmysfoundation.org, the website for the Television Academy's Foundation. 

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About Metal Toad Media



Metal Toad Media is a web development company that focuses on building valuable, high quality and standards compliant websites and applications for our customers. By working closely with clients as their technology partner, Metal Toad improves internal processes and supports strategic goals, empowering clients to outperform their competition.

About Playground Group

Playground Group is a Creative Agency that has been proving that “communication is an art” and integrated communication makes strong brands.  Since 2001, Playground Group has been providing relevant, exceptionally creative, sophisticated design using the latest technologies available.  The agency balances highly creative, cutting-edge work with the belief that its work has to perform in the marketplace.

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About the Academy of Television Arts & Sciences



The Academy of Television Arts & Sciences was founded in 1946 just one month after the medium was born. It is a non-profit organization devoted to the advancement of telecommunications arts and sciences and to fostering creative leadership in the telecommunications industry.



In addition to recognizing outstanding programming through its Emmy® Award, the Television Academy publishes Emmy® Magazine and stages many industry-related programs, services and year-round events for the television community.

For additional press information and resources concerning the Academy of Television Arts & Sciences, please direct your inquiries to Robin Mesger of The Lippin Group at (323) 965-1990.

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