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December 04, 2013

From the Chairman

Hayma Washington, Chairman and Chief Executive Officer

The enormous amount of television programming options available today is great for viewers and great for our industry.

Of course, with so many choices, deciding what to watch can be difficult, not to mention finding the time to keep up with favorite shows.

But even with the rise of time shifting, there are some programs that maintain strong live-viewing numbers — and not just sports or event programming like award shows. One reason for this is social media, which has been credited as a driver of live viewing for programs with avid fan bases who want to participate in a community discussion in real time.

Contributing to the appeal of this appointment viewing is the fact that, in some cases, creators and cast members are among those posting during a broadcast. For some fans, the opportunity to hear from — and respond to — the people behind their favorite shows, as an episode is unfolding, is irresistible.

One of the many powerful aspects of social media is its ability to draw a community with shared interests together while simultaneously delivering messages into the global digital realm. This reach has the potential to expand awareness of, and enthusiasm for, an array of people, programs, products and more.

Which is why those of us who work in television, even those who may not participate in social media, need to be aware of its influence on our medium.

At the Television Academy, social media is an important part of our communications, marketing and brand strategy. As a key source of engagement with the public, social media allows us to interact and communicate not only with our members, but with TV enthusiasts worldwide.

This spring and summer, we will be using our social media platforms to build awareness and anticipation for this year’s Emmy Awards — the 70th anniversary of our marquee event. Messaging has included the unveiling of our special 70th anniversary logo, photo and video highlights of memorable moments from the past seven decades of ceremonies and much more.

I hope you’ll follow us on all of our platforms — and when tagging, be sure to use #Emmys70 to keep the conversation going.

Hayma Washington
Chairman and CEO Television Academy

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