Television Academy and Google Enhance Emmy-Nominated Viewing Experience with Chromecast
The Television Academy and Google are teaming up to help enhance the viewing experience of this year's Emmy-nominated content with the unprecedented distribution of Chromecast devices to the Academy's entire eligible voting membership.
The initiative represents the latest move by the Academy to evolve and enhance the viewing and voting procedures for the Emmy Awards with state-of-the-art technology and methodology.
"This multi-year commitment with Google will provide a superior experience for viewing Emmy-nominated content," said Maury McIntyre, President and COO of the Television Academy. "It also gives our members a great way to view programming across their devices year-round."
Chromecast provides members with the option to enhance the viewing experience of Emmy-nominated content as the Academy launches its new, members-only, online viewing platform. The thumb-sized, media-streaming Chromecast devices enable members to "cast" videos from the Television Academy mobile apps and viewing website directly to the big screen in their homes.
This green initiative eliminates vast numbers of DVDs and accompanying packing materials that have been mailed to members for final-round Emmy voting in previous years.
In addition to being eco-friendly, this online approach facilitates a rules change in this year's Emmy competition, allowing Emmy voters to view and vote for the winners in more categories than ever before. Instead of signing up for a maximum of four "blue-ribbon panels," voting members will have the opportunity to vote for all major program categories as well as those professional categories pertinent to their expertise throughout the online voting period. As usual, voting members cannot vote in categories with conflicts of interest.
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