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Eric Berger

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Crackle Snaps and Pops

Nine years after it paid $65 million to acquire the San Francisco start-up Grouper, Sony Pictures Television has achieved its vision of a diverse, multi-platform, streaming video network — i.e., Crackle.

This actualization was on full display on Madison Avenue this past spring, when Crackle made its first upfront presentation, a coming-out packed with the kind of star power that definitely means business.

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