The Television Academy announced tonight the six juried award winners for Outstanding Achievement in Interactive Media for the 66th Emmy Awards. The awards were announced at the Interactive Media Peer Group's nominee reception hosted by Interactive Media Peer Group Governors Seth R. Shapiro and Marc Johnson. The evening's MCs were Jessica St. Clair & Lennon Parham (Playing House) who were joined by special guests Nice Peter & EpicLLOYD (Epic Rap Battles of History), Harley Morenstein (Epic Meal Time, Epic Meal Empire), and Yael Stone (Orange Is The New Black).
Shapiro and Johnson jointly stated, "It's been a watershed year in the evolution of television, with an unprecedented array of amazing work, across cable and broadcast, online and mobile. We're incredibly proud of the breadth and depth of submissions this Emmy season."
Outstanding Creative Achievement In Interactive Media – Juried winners
Discovery Channel's Skywire Live with Nik Wallenda
Discovery Channel • Discovery Channel in association with Peacock Productions, Discovery Digital Media and the Discovery Agency
Guhan Selvaretnam, SVP, Digital Media
Scott Lewers, SVP, Programming
Brian Dean, Senior Producer
Josh Arensberg, VP, Engineering
Jessica Wolfley, Director, Digital Strategy
Original Interactive Program
Just A Reflektor
justareflektor.com • AATOAA, Google Creative Lab, UNIT9
Google Creative Lab
Vincent Morisset, Director, AATOAA
Aaron Koblin, Creative Director, Google Creative Lab
Social TV Experience
HITRECORD On TV
pivot.tv • HITRECORD, Brian Graden Media, Pivot
Brian Graden Media
Live From Space
National Geographic Channel • Mullen
Matthew Zymet, Director, Digital Media
Alison Walsh, Senior Producer, Digital Media
Katy Anadale, Director, Digital Marketing
Jon Eick, Manager, Social Media
Char Serwa, Vice President, Production
User Experience And Visual Design
Game of Thrones Viewers Guide
HBO • HBO, Definition 6
HBO Digital and Social Media
XFINITY TV On The X1 Platform
comcast.com • Comcast
Comcast User Experience
The Emmy statuettes for these juried awards will be presented during the Creative Arts Emmy Awards on Saturday, August 16, produced by Spike Jones, Jr. This year's telecast partner is FXM and an edited version of the awards will air Sunday, August 24 at 8:00 PM ET/PT and again at 10:00 PM ET/PT. The Creative Arts Emmys will additionally be streamed in their entirety as part of the Backstage LIVE! second screen experience on Emmys.com at 12:00 PM PT/3:00 PM ET on Monday, August 25 prior to the Backstage LIVE! and Emmy preshows.
Juried categories require all entrants to be screened by a panel of professionals in the peer group, with the possibility of one, more than one or no entry being awarded an Emmy. As a consequence, there are no nominees, but instead a one-step evaluation and voting procedure. Deliberations include an open discussion of the work of each entrant, with a thorough review of the merits of awarding the Emmy. At the conclusion of each deliberation, the jury votes on the question, "Is this entry worthy of an Emmy award – yea or nay?" Only those with unanimous approval win.
About The Television Academy
The Television Academy seeks to expand the horizons of television excellence. It strives to empower the storytellers who shape the evolving television space through the programs, publications and events of the Academy and its Foundation. And it celebrates those who have led excellence by recording their stories and recognizing their achievements through accolades and awards, including television's most coveted prize, the Primetime Emmy Award. For more information, please visit Emmys.com.
Brian Rubin / PMK*BNC