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August 18, 2014

Backstage LIVE! Experience Returns on Emmys.com

The Television Academy announced today the return of the Emmys Backstage LIVE! online show in conjunction with the 66th Emmy Awards telecast, which airs live coast-to-coast on Monday, August 25 at 8:00 PM ET / 5:00 PM PT on NBC. Backstage LIVE! is a free, all-access behind-the-scenes pass to the Emmys that will live stream simultaneously with the NBC broadcast on Emmys.com, NBC.com and Yahoo.com.

This year's Backstage LIVE! second-screen experience includes four components: the live show video stream, real-time social media, synchronized content and – for the first time ever - a Spanish-language translated director's cut.

The live show coverage will include more than fifteen cameras positioned in various areas backstage at the Emmy Awards telecast, giving viewers at home the added bonus of watching exciting moments that aren't seen on the network show. Fans will have a front row seat to the following backstage Emmy telecast areas:

  • Thank You Camera: as winners leave the main stage, they have the opportunity to stop by the Thank You Camera to extend additional thanks to family, colleagues, supporters and fans
  • Green Room Camera: an inside look as presenters and nominees mingle backstage
  • Trophy Table Camera: viewers will see winners' reactions as they pick up their Emmy statuette.
  • Host Camera: after winners pick up their Emmy, they will stop to talk with "Backstage LIVE!" host Marc Istook as they enter the media center
  • Press Room Camera: viewers are able to watch and listen as winners field questions from press members representing over 100 media outlets
  • Producers' Table Camera: watch as the presenters rehearse before going on stage
  • Additional positions include cameras in the Hair/Makeup Room, Video Truck and more!


All Backstage LIVE! content will be available for immediate replay and repeat viewing in the weeks following the program on Emmys.com. The Television Academy's official site provides a digital showcase for all of the activities and content that the Television Academy has to offer including photos and videos from the Emmy Awards, plus original exclusive video programs like "My Emmy Moment" and "Fashion Flashback," along with articles spotlighting members and Television Academy events throughout the year.

This year's Backstage LIVE! experience will be powered and delivered by Live Media Group's NowLive© Multi-stage, Multi-camera, Picture in Picture and Grid View player. The experience and technology gives viewers the ability to take control of their own Emmys Backstage LIVE! broadcast with multiple video feeds which are all switchable in real time. The player also includes "The Social Stream", an aggregated social media feed that will display #Emmys tweets and Instagram photos.

Real time social media will be curated and displayed over the live stream video and Backstage LIVE!'s social media monitor throughout the show. Additionally, a moderated live chat on Twitter will be viewable on Emmys.com, giving viewers the chance to chat with @TelevisionAcad by using #EmmysChat or #EmmysCongrats. All real-time social media will be produced by ConnecTV, the Television Academy's social media partner.

The synchronized content featuring trivia, quizzes, fun facts and real-time polling, powered by Watchwith, will be on Emmys.com to round out the Backstage LIVE! second-screen experience.

Produced by Don Mischer Productions, the 66th Emmy Awards will be hosted by Seth Meyers. The telecast will air live from the Nokia Theatre L.A. LIVE in Los Angeles on Monday, August 25, (8:00 PM ET / 5:00 PM PT) on NBC. If you plan to Tweet this story, please use #Emmys and mention the official Emmys Twitter handle @TelevisionAcad.

PMK•BNC for the Television Academy
Chris DiIorio 310.854.4866 chris.diiorio@pmkbnc.com
Joanna Cichocki 310.854.4773 joanna.cichocki@pmkbnc.com

About ConnecTV
ConnecTV is the easiest way to discover, clip and share your favorite TV moment. The free mobile app works across all programming including TV entertainment, sports, movies, and news on more than 400 channels. ConnecTV lets users clip and share great TV with a single button and without holding their phone up to the TV. Users can search for clips based on a word, topic, show, actor, hashtag - or anything. Personalize your clips with comments, emoticons and other graphics and then share it across all major social networks including Twitter, Facebook, Pinterest - even email and blogs. The company was funded by private investors and the leading local television broadcast companies, which together comprise the largest group of affiliates of NBC, ABC, CBS, Fox and CW. ConnecTV was founded by pioneering executives at the intersection of media, entertainment and technology: Ian Aaron, Alan Moskowitz and Stacy Jolna.

About Watchwith
Watchwith provides a unique hosted software platform that the world's leading television networks use to create, schedule and deliver perfectly timed interactive content, commerce and advertising in sync with their shows and commercials. Watchwith solutions increase total viewing time for broadcast and on-demand TV programming for customers including Bravo, USA Network, Syfy, Telemundo, Fox Broadcasting, CBS and Pivot. Watchwith powers real-time consumer engagement during live events, hit series and commercials while delivering an enhanced viewing experience to multi-tasking audiences on the web, smartphones, tablets, Smart TVs, Xbox One SmartGlass, Twitter and Facebook. Founded in 2012, Watchwith is headquartered in San Francisco, California. Investors include Rogers Venture Partners, Samsung, ARRIS and Gracenote. For more information, visit www.watchwith.com.

About Live Media Group
Live Media Group is the premiere full service entertainment and technology company offering turn key solutions for first and second screens. Our complete line of turn-key services ensure seamless executions of live events from creative conception, live production, transmission and encoding to the new standard setting nowlive™ video player, post production and complete video metric delivery.

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