October 25, 2010

Academy of Television Arts & Sciences’ Interactive Media Peer Group Expands Membership Criteria, Reflecting Industry Shift

Peer group names new Awards Working Group co-chairs for the 63rd Primetime Emmy Awards for Interactive Media.

Consistent with the shift in career opportunities for entertainment industry professionals, the Academy of Television Arts & Sciences' Interactive Media Peer Group (IMPG) has expanded its eligibility requirements for membership. Additionally, the IMPG has appointed three new Awards working group co-chairs for the 63rd Primetime Emmy Awards for Interactive Media, and is partnering with Intel to present a unique look at television’s continuing evolution for all Academy members. The Television Academy incorporated many new consumer-focused digital and interactive media components during the 2010 Primetime Emmy® Awards season, and plans to continue to innovate in support of upcoming Emmy telecasts, and with numerous member and industry activities and events throughout the year. The Interactive Media Peer Group expanded its membership eligibility to more accurately reflect the broad range of professions that comprise the interactive media industry. IMPG-eligible job descriptions now include business development, marketing and advertising professionals primarily involved with the creation and distribution of interactive media. This includes programming distributed to consumer electronics devices via 3G/4G (mobile broadband) networks as well as interactive media programming available on connected consumer electronics devices. In recognition of the non-traditional job titles across the interactive media industry, the IMPG has eliminated the requirement for '"director and above" job titles as an indicator of an applicant's level of experience. Active status in the peer group now requires verifiable employment for a minimum of 36 of the past 48 months in a senior position in the interactive media industry. For a full list of IMPG membership requirements, please visit www.emmys.com. “Our industry is constantly evolving and so is our peer group,” said IMPG co-governor Lori H. Schwartz. "We are serving our membership by growing its core with active participants and creating opportunities for the very people driving its future." IMPG co-governor Geoff Katz adds, “If you have a point of view about the future of television — we welcome you to the table. Together, as members of the Academy, we'll invent the future of television in real time.” The Interactive Media Peer Group Executive Committee named John Gilles, VP & GM of Code and Theory, Marc Johnson, Director of Digital Experience Strategy at United Future, and Michael Gregor, CTO of Velope, as IMPG Awards working group co-chairs for the 63rd Primetime Emmy Awards for Interactive Media, charged with overseeing the entry and judging process. Former co-chair Suzanne Stefanac has retired her post after a dedicated four-year tenure. The co-chairs represent the creative, production and technical foundation of the IMPG membership base and are accomplished and well-known leaders in the interactive media industry. On Thursday, October 28, the Television Academy invites all Television Academy members to the Leonard H. Goldenson Theatre at Academy headquarters in North Hollywood to explore the pressing questions of "What is the Future of TV?" This panel features some of the most prominent names in television and interactive media, including Brian David Johnson (Futurist and Director, Future Casting and Experience Research Intel Corporation), Genevieve Bell (Intel Fellow and Director, Interaction & Experience Research Intel Labs Intel Corporation), Henry Jenkins (USC School of Cinematic Arts & USC Annenberg School for Communication), Garry Wheelhouse (Harvey Norman, Manager for Social Media) and Amy Reinhard (SVP Strategic Planning and Business Development, Paramount Pictures). The event will be moderated by Marcelino Ford-Levine, Television Academy secretary and GM, Advanced Advertising Development, Digital Home Group, Intel Corporation. The discussion will explore the pressing questions of the future of television: Is broadcast TV dead? Are the days of cable and satellite providers numbered? What should government do...or not? What do consumers want — and how in the world will they pay for it all?

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