Lucy Hood Named President/COO of the Television Academy

By Emmys.com Staff

NoHo Arts District, CA – Lucy Hood, Executive Director of the Institute for Communication Technology Management at the University of Southern California, has been named President and Chief Operating Officer for the Academy of Television Arts & Sciences.

Hood, who previously served as President of Fox Mobile Entertainment and Senior Vice President at News Corporation, replaces Alan Perris who announced his retirement earlier this year.

The new president/COO will report to Television Academy Chairman Bruce Rosenblum and Foundation Chairman Jerry Petry. Hood will work closely with the two chairmen and their respective boards on new strategies and business development for the Academy and its charitable foundation and oversee all day-to-day operations of both the Academy and its Foundation.

In this new role, she will provide leadership and oversight in areas including digital strategy, corporate sponsorships, marketing, financial planning, and in many other facets of the organization. Retiring COO Alan Perris will continue with the Academy through the end of the year as a Consultant to the Chairman, helping Hood transition into her new role and retaining responsibility for staff oversight as it pertains to this year's Emmy® telecast.

"Lucy is an incredibly smart and forward thinking executive who we believe is the perfect fit for the Television Academy," said Rosenblum and Petry jointly. "Her leadership along with knowledgeable background in new media is exactly the type of President/COO that the Academy requires as our organization looks toward the future of television."

"I am thrilled to be joining such a prestigious organization as the Television Academy," said Hood. "In a time when the television industry is experiencing so much change and evolution, I look forward to helping the Academy adapt and evolve as well. "

Lucy Hood is known as an innovator and thought leader in the communications and digital entertainment arenas. At USC, Hood led the CTM institute, poised at the intersection of technology and entertainment. Based at the Marshall School of Business, the strategy organization engages industry leaders in forums and research projects such as "The Future of Media" and "Silicon Beach." Corporate partners include Disney, Fox, Warner Bros., Ogilvy & Mather, Verizon, AT&T and YouTube.

Prior to joining USC, she founded and served as President of Fox Mobile Entertainment, as well as Senior Vice President at News Corporation. Hood and her team created many industry firsts — including the groundbreaking mobile efforts for long-running Fox series American Idol, which introduced text messaging to mass media in the United States in 2001.

Hood also garnered a nomination for the first Daytime Emmy® Award for mobile content with the mobile video series 24: Conspiracy.

She lead the team that created the Mobisode® and the first ad‐sponsored mobile video. Plus, Hood was a key executive in launching numerous technology businesses at Fox, including Fox.com and FX Cable. Previously, she was an executive at Paramount Pictures, and produced the news program, Business Times.

Lucy Hood is a regular speaker at forums including Digital Hollywood, NATPE, and CES, as well as the Aspen and Milken Institute conferences. Hood has received numerous awards and citations from the Guinness Book of World Records, Ad Age, Adweek, Cablevision magazine, the Mobile Entertainment Forum and the Producers Guild. She holds an M.B.A. from Columbia University's Graduate School of Business and a B.A. from Yale University.