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May 31, 2013

Lori March, Memorable Matriarch of Daytime's Secret Storm

For her lengthy resume in daytime dramas, March was dubbed “First Lady of Daytime Television.”

Lori March, an actress who spent 13 years on the daytime drama The Secret Storm, and also appeared in numerous other television series, died March 19, 2013, in Redding, Connecticut. She was 90.

March was born in Los Angeles in 1923; her mother was a screenwriter and her father an actor. Their marriage ended in a bitter divorce. During a custody struggle, March and her brother lived for a time in a foster home. Later, her mother remarried Joseph Moncure March, the poet, essayist, author and screenwriter best known for the poem “The Wild Party," who adopted the children.

She began her acting career in the early 1950s in theater, film and television. Her Broadway credits included Cyrano de Bergerac, Charley's Aunt and The Chalk Garden. She appeared in two feature films, Lovers and Lollipops and Ransom!, both in 1956.

Her television resume was extensive, starting with The Big Story in 1949 and a 1952 episode of Manhunt. Other programs included Playhouse 90, Armstrong Circle Theater, The United States Steel Hour, The Twilight Zone, Robert Montgomery Presents, Alfred Hitchcock Presents, Dr. Kildare, Search for Tomorrow, One Life to Live, The Edge of Night, Guiding Light and Another World.

He joined The Secret Storm in 1961 and remained with the show until its cancellation in 1974.

Her extensive experience with so-called "soap operas" earned her the nickname “First Lady of Daytime Television.”

Read more about March at:

New York Times

Hollywood Reporter

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