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May 25, 2010

Emmy® Extra: Three Ways to Mount Your Own Emmy Campaign

Primetime Emmy® Award nominees Veronica Cartwright and Lupe Ontiveros, along with the Television Academy leaders and staffers, discuss three ways members can call attention to their work.

emmy extra • See More Emmy® Extra Features Membership in the Television Academy comes with many valuable benefits. Perhaps the greatest is the ability to vote for the Primetime Emmys; then there’s the opportunity to submit Emmy entries in two categories at no cost. If you’re fortunate enough to be nominated — especially if you’re an individual who may not have the advantage of promotional support courtesy of a network or production company — how do you get the word out about your work? That dilemma was at the center of “The Nuts & Bolts of a Primetime Emmy Nomination,” an informative panel recently presented at the Television Academy by the Performers Peer Group. This marked the second-annual “Nuts & Bolts” evening — the first, held last year, was so well received that the Performers peer Group Executive Committee decided to do it again. The event was moderated by Peter Kwong, one of the two governors, along with Conrad Bachman, of the Performers Peer Group. Kwong led an informative discussion that included remarks from actress Veronica Cartwright, a three-time Primetime Emmy nominee (twice for The X-Files, once for ER); actress Lupe Ontiveros, who earned a Primetime Emmy nomination for her work on Desperate Housewives; John Leverence, the Academy’s Senior Vice President of Awards; Sheri Ebner, Director, Primetime Emmy Awards; and emmy magazine editor in chief Juan Morales. Mike Gomez served as executive producer of “Nuts & Bolts.” Peter Kwong and Dr. Cynthia Lea Clark produced. The take-home message for the members in attendance included a recap of the best ways to get the word out about their work: Sending Screeners The costliest method is sending DVD screeners: There’s the cost of dubbing, packaging and related materials, an Academy administrative fee and a mailing house charge. The entire Academy votes on programming other than animation, a potential pool of about 14,000 voters; the other categories are voted on by their respective peer groups. If a member sends to his or her own peer group only, the Academy fee is $150 per episode; sending to ten or more peer groups is $1,500 per episode. The mailing house charge is approximately $4.00 per package. Post Your Programming Online at New FYC Site The newest way to reach Primetime Emmy voters is also the least expensive. Two years ago, the Academy instituted a members-only “For Your Consideration” website, where companies and individuals can post programming. The site is www.primetimeemmys.com. User login and password are required. The content remains online the end of August, and members may post whatever they want. However, in the majority of cases, they opt to post the same material that’s being entered.” An episode or program must be posted in its entirety, except in the case of performers, who can edit their scenes to showcase their own work and not that of would-be competitors. Programming must first be turned into a digital video file, which local companies can do for $150 to $300. To post, there’s an Academy administrative fee of $175 per episode per designated peer group. This, in part, covers the cost of an email blast letting the peer group know the material is up. On the website, members may also put a brief amount of text by the submission, as well as refer to their own website, or their company’s website, to see more. It takes about one week after submission for the material to go live. Content submitted by May 31 will be posted by June 4. The final deadline for submission is May 31, submissions after that date will be considered on a case-by-case basis. For any post-deadline entry and website submissions, call the Television Academy at (818) 754-2800, and ask for the Awards Department. Advertise in Emmy® Magazine In the economic middle is an ad in emmy magazine. When the nominations are announced, and the complete list made public on July 8, Emmy magazine’s sales reps will be available to accommodate advertising in the August issue, which publishes in conjunction with the voting period for this year’s Primetime Emmy Awards, meaning the magazine will be in members’ hands for the heart of the voting process. Deadlines to note: Ad sales close July 13; ad materials are due July 16. If you have questions about ad design or positioning in the magazine, contact Morales at (818) 754-2861 or morales@emmys.org. For information on ad rates, contact Peter McCarthy at (805) 241-6710 or pmccarthy@me.com. (Photograph above by Danny Arroyo)

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