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October 07, 2013

Nielsen Launching Service to Track Twitter Posts About TV Shows

The company aims to measure all Twitter activity about television and its influence on how many people watch a particular program.

The Hollywood Reporter

Nielsen is planning to introduce its new service that tracks Twitter posts about TV series on Monday.

The company is set to debut Nielsen Twitter TV Ratings, which aims to measure all Twitter activity about television and its influence on how many people watch a particular show, The New York Times reported.

Read the full story at The Hollywood Reporter.

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