Comcast to add links on Twitter to its TV shows

Comcast Corp. Chief Executive Brian Roberts has made a mission out of perfecting a new-generation remote control to help customers seamlessly find TV programs they want to watch.

Now, Roberts is turning to Twitter to help him do just that.

Comcast and Twitter on Wednesday announced they are teaming up to try to capitalize on the hundreds of thousands of conversations about TV shows that unfold each day on the popular micro-blogging site. The two companies have struck a strategic partnership to introduce a feature designed by Comcast engineers called "See It" that will connect consumers with TV shows.

Read the full story at the Los Angeles Times site.