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September 04, 2008

Don LaFontaine Dies

King of Voiceovers was 68

Don LaFontaine, a voiceover artist who left an indelible impression on thousands of movie trailers and television commercials, died Monday of complications from the treatment of an ongoing lung-related illness. He was 68.
A prodigious performer whose vast body of work was a testament to the power of his vocal cords, LaFontaine recorded an estimated 5,000 movie trailers over three decades, including Dr. Strangelove, The Elephant Man, The Terminator and Batman Returns. Many of his most memorable efforts began with the memorable catchphrase, “In a world where…”
He also lent his expressive baritone to numerous television commercials, including spots for Chevrolet, Pontiac, Ford, Budweiser, McDonald’s, Coca-Cola and Geico, among many others. In addition, LaFontaine did voiceover work for many television shows and network promotional campaigns. These included the magazine series Entertainment Tonight and The Insider, as well as ABC, CBS, Fox, NBC, UPN, TNT, TBS and Cartoon Network.

Read more about the life of Don LaFontaine at

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Academy of Television Arts & Sciences Foundation.

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