Univision's "Educate, Es El Momento" Wins LA Area Emmys Governors Award
Univision will be honored at this year's Los Angeles Area Emmys with its prestigious Governors Award for multi-platform education initiative "Educate, Es El Momento." Ceremony set for August 3, 2013, at the Television Academy's Goldenson Theatre.
Univision's comprehensive, multi-platform, education initiative, "Educate, Es El Momento" (Educate Yourself, The Moment is Now), has been selected as this year's Governors Award recipient for the 65th Los Angeles Area Emmy® Awards.
The award will be presented at the 65th Los Angeles Area Emmys ceremony on Saturday, August 3, 2013, at the Television Academy's Leonard H. Goldenson Theatre.
"Univision's 'Educate, Es El Momento' has helped the City of Los Angeles and the LAUSD produce real change in local and continuing public education," said Television Academy Chairman and CEO Bruce Rosenblum in making the announcement.
The year-long campaign effort to improve academic achievement among K-12 Hispanic students engaged and informed parents in that community on the importance of education, with a focus on college readiness, high school and college completion.
Univision's synergistic approach to this campaign included joint efforts from all broadcast, radio and promotional properties.
The network's fourth annual free "Feria de Educacion" (Education Fair) featured a career pathway, mentor area and education experts on-site. Additionally Univision aired more than 30 news stories on the importance of education and provided "A Su Lados" (At Your Side), a phone bank hosted during newscast hours, which enabled viewers speak directly with education experts on a variety of topics.
The event included 200 volunteers comprised of Univision employees, students and non-profits as well as special appearances and participation of 25 Univision broadcast personalities to share their own stories and path to success.