Academy Expands breakwhitelight Role
The public relations firm breakwhitelight now has an expanded role supporting the Television Academy.
The firm, founded by former Universal Studios and Warner Bros. PR executive Jim Yeager ten years ago, will now handle media relations for the Emmy Awards, Television Academy Honors, Hall of Fame, emmy magazine, and membership events. This is in addition to their previous role handling the Academy's corporate communications.
"The breakwhitelight team has provided valuable insight, working with us to develop strategic communications programs that have served us well with both our membership and press," said Television Academy president and COO Maury McIntyre.