Going Viral

Developing a Professional Online Presence with Social Media for You and Your Executives

If social media engagement is a such a critical component of digital brand marketing and PR strategies and is ingrained in our day-to-day lives, why is it ignored by C-Suite and executive leaders? A social media strategy is often overlooked in our daily PR activities and in our own professional online profiles.

Watch the video replay of the discussion of this topic as well as others and provide tools and tips to design an effective social media footprint at the PR Peer Group's professional development seminar. Presented by the Public Relations Peer Group and Governors Russ Patrick and Sharon Liggins.

Panel:

• Cynthia Lieberman
  PR/Marketing and Social Media Strategist, Lieberman Communications
• Sean Scanlon
  Executive Vice President / Global Practice Leader, Media and Entertainment at DHR International
• Ray Schneider
  Director, Global Talent at Sony Pictures Entertainment
• Brian Wright
  Executive Director, Talent Acquisition at Fox Networks Group

Moderator:

• Sharon Liggins
  Governor, Public Relations Peer Group