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2013 Primetime Emmy Awards for Interactive Media

VIEW AND VOTE HERE

Click here to access the For Your Consideration site for Interactive Media to view and vote.



Note: No downloadable ballot is needed for this category. You should have received your Scantron ballot for Interactive Media by mail. All information required to complete the ballot is included on the For Your Consideration site. If you did not receive a ballot, please contact Julie Shore in the Awards Department by email or by phone at 818-754-2874.


Scantron ballots must be received by (**NOT** postmarked by) Friday June 28th, 5:00pm PT.


Please refer carefully to the information below on evaluation criteria and the voting procedure.

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WHAT ARE THE EVALUATION CRITERIA THAT SHOULD BE CONSIDERED?
The Primetime Emmy awarded in the Outstanding Interactive Program is for the overall creative excellence in the interactive media components of a program or series, or for a wholly original interactive program. Content beyond passive, linear television viewing will be considered, including programming and features that provide access to additional information, extend plots or characters into the interactive realm, create cross-platform environments, or contain elements facilitating individual or community participation and interaction.

Interactive Media Peer Group members should carefully consider the online text descriptions and brief videos accompanying each entry, gauging each against the evaluation criteria listed below. It is imperative that voters view all the entries in the category.

EVALUATION CRITERIA:
CREATIVE ACHIEVEMENT
Superior creative achievements exhibit a compelling overall vision, masterful execution, consistent integration of elements, and the fulfillment of the goals expressed in the written description.

USER EXPERIENCE
Interactive media scenarios should provide user experiences that are easy to navigate, flexible, responsive, robust, and rewarding. Each element of the whole should be seamlessly integrated and optimized for the intended platform(s).

VISUAL DESIGN
The overall look and feel of entries should be attractive, intuitive, and consistently implemented. Graceful integration of layout and navigation elements, palettes, graphics, video, audio, social networking opportunities, and other features are considered essential to audience enjoyment and usability.

GOAL FULFILLMENT
Superior examples of interactive programming set and fulfill goals that are visionary, appropriate for the audience, and that exhibit winning business practices.

ENHANCING THE EXPERIENCE
Entries associated with linear programming should extend and enhance the viewer experience, and provide interactive opportunities for viewers including but not limited to: acquiring additional information, communicating with characters or hosts, playing games, engaging other users, submitting user-generated content, voting, commenting and/or other ways of directly engaging the user in the program or series.

Entries not associated with linear programming should stand alone as storytelling experiences, and provide interactive opportunities for viewers, including such elements as crowd-sourced storytelling or content generation, online story competitions, user-customized story lines and other breakthrough uses of interactive media that emphasize immersion, engagement, and enhancement of the narrative, characters and setting.

INNOVATION FACTOR
Innovative integration of new technologies or techniques influences the evolution of interactive media, elevating the profile for trend-setters, informing the discourse among producers, and providing audiences with new modes of engaging.

ADVANCING INTERACTIVE MEDIA
Superior achievements reflect the constantly evolving state of today’s entertainment landscape, and advance the industry by providing interactive experiences that are fresh, engaging, relevant, commercially viable and engage a large audience.

OVERALL EXPERIENCE
Emmy-winning entries exhibit overall vision, coherence and interactive and creative excellence.

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HOW ARE VOTES RECORDED?
The Interactive Media Programming Scantron form sent to you by mail that must be filled in and received by the Academy of Television Arts & Sciences accountants, Ernst & Young LLP, by 5:00pm PT, Friday June 28, 2013. The numbers on the Scantron form correspond to the numbered entries listed adjacent to each entry video. Record your votes for Outstanding Interactive Program on the Scantron.

Click here to access the For Your Consideration review site to view the entries’ written descriptions, videos and optional supporting documents.

Please login using your Television Academy member user name and password. If you need assistance with your login, please contact the membership department (818-754-2800).

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WHAT IS THE VIEWING AND VOTING PROCEDURE?
On the FYC review site, all eligible entries for the Emmy are displayed in the order they were received. You may also sort the list by title (A-Z or Z-A). Click on an entry to view (a) the numbered title of the entry, (b) the synopsis description accompanying the entry, and (3) a short video showcasing the interactive elements upon which the entry must be judged. Some entrants also provided an optional supplemental document (in PDF format) with additional information about their entry.

Voters should carefully review the Evaluation Criteria listed above. After reviewing all entries, cast your vote(s) by filling in the numbered bubble(s) on the Scantron form that correspond to the numbered title of the entries you believe are most worthy of recognition for Outstanding Interactive Program. (Note: Your ballot will be counted whether you use pencil or pen to mark your Scantron.)

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HOW MANY VOTES MAY BE CAST?
Zero (0) to six (6) votes may be cast in this category. All current IMPG members may vote.

HOW ARE THE VOTES COUNTED? 
Included in this package is an envelope addressed to the Television Academy’s accountants, Ernst & Young LLP. The deadline for the return of your Scantron ballots to Ernst & Young is Friday, June 28, 5:00pm PT. Your Scantron ballots can also be sent by overnight delivery or by messenger to Ernst & Young LLP.  Please note: Your ballot must be received (**not post-marked**) by this date in order for it to be counted.

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WHAT IF THE RETURN ENVELOPE IS MISPLACED?
If the return envelope is misplaced, you don’t need a replacement. Please address any envelope to:

ERNST & YOUNG LLP
Mr. Andy Sale
725 South Figueroa Street, 5th Floor
Los Angeles, CA 90017-5524

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WHAT IF THERE IS A PROBLEM WITH THE SCANTRON?
If your Scantron becomes damaged or you wish to change your votes, please contact one of the following individuals at the Academy of Television Arts & Sciences for a replacement.
Riquel Olander: olander@emmys.org
Anikka Sellz: sellz@emmys.org

If you have any questions, please contact the Academy of Television Arts & Sciences at 818-754-2800 and ask to be transferred to the Awards Department. You can also email the Interactive Media Peer Group awards@interactiveemmys.com with any questions.

The Primetime Emmy Award(s) for Outstanding Interactive Program will be announced during the Creative Arts Primetime Emmy Awards Ceremony on Sunday, September 15, 2013 or during the Primetime Emmy Awards telecast on Sunday, September 22, 2013.

Other questions? awards@interactiveemmys.com.

For the latest Interactive Media Peer Group information please make sure to like us on Facebook: www.facebook.com/atasimpg or follow us on Twitter @atasimpg.

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