Marvin Antonowsky was a marketing executive who worked at both Columbia Pictures and Universal, beginning in the early 1980s.
Alongside close friend Frank Price, then chairman of Columbia, Antonowsky was involved in the releases of Stripes, Tootsie and Gandhi, as well as Back to the Future, The Breakfast Club and Out of Africa during his tenure at at Universal.
Antonowsky began his career at the advertising agency Kenyon and Eckhardt, where he was the media research director before becoming the marketing vice president in 1957. In 1965 he became the vice president in charge of media research and spot buying at J. Walter Thompson.
After several career moves within advertising, he got his start in television marketing in 1969, when he joined the ABC television network as vice president in charge of research, and then NBC, where he served as vice president of programming, during a time when the network launched Saturday Night Live. In 1976 he joined Universal as a senior vice president of television.
Marvin Antonowsky was a marketing executive who worked at both Columbia Pictures and Universal, beginning in the early 1980s.
Alongside close friend Frank Price, then chairman of Columbia, Antonowsky was involved in the releases of Stripes, Tootsie and Gandhi, as well as Back to the Future, The Breakfast Club and Out of Africa during his tenure at at Universal.
Antonowsky began his career at the advertising agency Kenyon and Eckhardt, where he was the media research director before becoming the marketing vice president in 1957. In 1965 he became the vice president in charge of media research and spot buying at J. Walter Thompson.
After several career moves within advertising, he got his start in television marketing in 1969, when he joined the ABC television network as vice president in charge of research, and then NBC, where he served as vice president of programming, during a time when the network launched Saturday Night Live. In 1976 he joined Universal as a senior vice president of television.
He remained active in the arts community as a member of the Academy of Motion Picture Arts and Sciences and as a board member for the L.A. Opera.
Antonowsky died April 7, 2015, in Los Angeles. He was 86.
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