2012 Creative Arts and 64th Primetime Emmys Award Governors Ball Sneak Preview

On Wednesday, August 22, from 9:00-11:00 a.m., at the Leonard H. Goldenson Theatre in North Hollywood, the Television Academy will preview the Governors Ball for the 2012 Creative Arts and 64th Primetime Emmy Awards.

The lobby of the Goldenson Theatre will be transformed into a replica of this year’s Primetime Emmy® Awards celebrations: the Creative Arts Ball (September 15, following the 2012 Creative Arts Emmy Awards) and Governors Ball (September 23, following the 64th Primetime Emmy Awards.) This year’s décor theme — "a Romantic Rhapsody in Red" — will welcome guests into a romantic and dramatic embrace, transforming the West Hall. Guests will be awed by the explosion of red throughout the venue, with massive, stylized rose “petals” suspended overhead and 200,000 fresh-cut red roses adorning the guest tables.

Highlights of the “Sneak Peek” Press Preview will include food and beverage menus as revealed by Patina Catering, the GREY GOOSE® Vodka "Emmy® Cocktail," featuring GREY GOOSE Cherry Noir, wines by Beaulieu Vineyard, floral design by LA Premier, full décor samples, table settings and more.

Guests will be invited to taste and sip signature courses, cocktails, wines and desserts among stunning visuals. Food, beverage and design connoisseurs will be on-hand to speak to the collaboration and inspiration behind the highly anticipated galas.

On hand to discuss their work in creating these unforgettable evenings will be:

Joe Stewart — chair, Governors Ball Committee
Geriann McIntosh & Leslie Frankenheimer — vice chairs, Governors Ball Committee
Cheryl Cecchetto — event producer, Sequoia Productions
Joachim Splichal — chef and founder, Patina Catering
Alec Lestr — executive chef, Patina Catering
Gregg Wiele — culinary director, Patina Catering
Philippe Muze — executive pastry chef, Patina Catering
Jeffrey Stambor — director of winemaking, Beaulieu Vineyard®
Randy Evans & Ron Patric — mixologists, GREY GOOSE® Vodka

For the fifteenth consecutive year, Sequoia Productions will produce the Ball. Patina Restaurant Group’s catering division, Patina Catering, will prepare the food, marking the seventeenth year Patina has partnered with the Television Academy for the Primetime Emmys. Beaulieu Vineyard® returns as the featured wines of the Emmy celebrations, as well as Official Wine sponsor of the Academy of Television Arts & Sciences. GREY GOOSE® Vodka returns as the Official Spirits Sponsor and will craft the evening’s signature cocktail, “The Emmy.”

Audi® is proud to return for the second consecutive year as the Official Automotive Partner and Vehicle Provider for presenters at the Primetime Emmy Awards, supporting outstanding talent in all aspects of national television programming.

Additional contributing sponsors that will be highlighted at the event include: chocolates by Marich Confections, premium water featured by Acqua Panna, San Pellegrino, and resource, fresh, Dinair, Heineken, Peet's Coffee & Tea and Hint Mint.